Person interacting with blue illuminated wall inside SPYSCAPE, with the SPYSCAPE logo overlaid.

Spyscape

Animation

Digital

Icons

Print

Social Media

Video Editing

SPYSCAPE is a leading New York attraction where storytelling, technology and spycraft collide. We partnered with their internal team to elevate performance marketing and drive footfall to their experiences. Our work spanned dynamic paid ads, motion-led creative and high-impact digital screens promoting their immersive Spy HQ Games.

SPYSCAPE event poster on a building window promoting a planner showcase, featuring photos of cocktails and a group social setting.
SPYSCAPE event poster on a building window promoting a planner showcase, featuring photos of cocktails and a group social setting.
Smartphone on a metallic surface displaying a SPYSCAPE ad with a neon green NYC launch graphic and people taking part in a sensory game.
Smartphone on a metallic surface displaying a SPYSCAPE ad with a neon green NYC launch graphic and people taking part in a sensory game.

What they needed

Operating in one of the world’s most competitive entertainment markets, SPYSCAPE needed a creative partner who could continually refresh campaigns with compelling visuals that stood out across digital channels. The goal was to boost visibility, sharpen messaging and convert interest into ticket sales, without slowing down speed to market.

 SPYSCAPE building exterior with large white logo and playful emoji-style graphics across the glass windows in New York City.
 SPYSCAPE building exterior with large white logo and playful emoji-style graphics across the glass windows in New York City.
Three SPYSCAPE posters in a dark indoor space promoting NYC opening, featuring neon green and blue visuals with people enjoying interactive experiences.
Three SPYSCAPE posters in a dark indoor space promoting NYC opening, featuring neon green and blue visuals with people enjoying interactive experiences.
Black SPYSCAPE tote bag with blue dot pattern and SPYSCAPE logo hanging on metal railings.
Black SPYSCAPE tote bag with blue dot pattern and SPYSCAPE logo hanging on metal railings.

The problem we solved

We introduced a more cohesive creative system across both static and animated formats. By working closely with the team, we delivered fast-turnaround assets that captured the excitement of the experience and performed strongly across key platforms. Our motion-first approach helped translate the energy of the attraction into advertising that engaged audiences, increased conversions and supported ongoing growth.

Busy New York street with crowds walking past the SPYSCAPE venue featuring large branding on the glass facade.
Busy New York street with crowds walking past the SPYSCAPE venue featuring large branding on the glass facade.

Where to Next?

Where to Next?

Where to Next?

Where to Next?

Rootstock Collective thumbnail logo
Rootstock Collective thumbnail logo
The Other House thumnbail
The Other House thumnbail