The OWO is one of London’s most prestigious residential and hospitality developments: the historic Old War Office transformed into 85 ultra-luxury private residences with Raffles London. We supported the launch with premium sales materials across print, digital and out-of-home. From large-format advertising to beautifully crafted brochures, every asset reflected the heritage, exclusivity and future legacy of this landmark address.
What they needed
This once-in-a-generation development demanded world-class presentation. The OWO team needed an ongoing design partner capable of elevating every detail — from architectural storytelling and amenity showcases to flawless finishes across printed collateral. Assets had to feel refined, editorial and timeless, while remaining practical tools for sales teams engaging UHNW buyers.
The problem we solved
Working as an extension of the marketing and sales function, we delivered a coherent suite of launch materials that reinforced The OWO’s luxury positioning. Our design standards ensured accuracy, consistency and craftsmanship at scale — enabling teams to present a compelling vision to prospective residents and global agents. Through responsive support and meticulous quality control, we helped bring one of London’s most storied buildings back to life as a new icon of elegance.
